Rosetta Stander, Director and Founder of Zimele Community NPO says “Gaynor has worked with Zimele for a while now, writing our website copy, monthly newsletters, annual report and all other written text. She is quick, accurate and professional and is an integral part of our team.”

Kevin Wright from Tayloredwright advertising agency, says, “We have used Gaynor for a number of years for copywriting and PR work, and have always enjoyed her energy, enthusiasm and willingness to turn work around, often at short notice. Gaynor always gains a thorough understanding of a company by immersing herself in the respective brand, and the results of this are evident by the accurate material that she prepares.”

Richard Bates, MD of Fordoun Hotel and Spa, says, “Gaynor has been assisting us with editorial from the start of our business. We own a Boutique Hotel and Spa and Gaynor has remarkably been able to capture the ethos of the business. She currently does our monthly newsletters and always manages to research and include newsworthy information that never fails to entertain, which directly assists in marketing our business. I would highly recommend her.”

Jacques De Kock of MuddieBuddies says, “Thank you so much for your amazing piece of art. We absolutely LOVE it! I am going to blast the internet with your awesome work.”

Jennifer Hindle of Indigo Fields Spa says, ‘Whenever I cannot find a way to say what needs to be said, I call on Gaynor. She has great skill in creating copy which meets the brief, whether it’s a simple catch phrase for a campaign, a press release, or an inviting description of the offer on hand. I simply could not do without her expertise.”

Using a wordsmith

Words are tricky little devils and one needs to be very careful how one uses them to ensure that a message comes across as intended. 

There’s a huge amount of difference between its and it’s for example – and many people don’t know when to use one or the other. That’s why using a wordsmith – a professional who works with words – is vital. Here are some examples of marketing messages that just don’t come across quite right:

  • Don’t let stress kill you! Let us help.

  • Ears pierced while you wait.

  • Same Day Cleaners – 48 hour service.

  • We never allow a dissatisfied customer to leave our store….

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