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Using a wordsmith

Words are tricky little devils and one needs to be very careful how one uses them to ensure that a message comes across as intended. 

There’s a huge amount of difference between its and it’s for example – and many people don’t know when to use one or the other. That’s why using a wordsmith – a professional who works with words – is vital. Here are some examples of marketing messages that just don’t come across quite right:

  • Don’t let stress kill you! Let us help.

  • Ears pierced while you wait.

  • Same Day Cleaners – 48 hour service.

  • We never allow a dissatisfied customer to leave our store….

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